Organization Digitalization Effects

Digitalization is one of the key factors that bring about a company’s growth. It can be more than the treatment of standard paper and employing computers to log info – it can be about setting up a new means of doing business that focuses on client satisfaction, internal conversation, and the flow of information. It is about being more efficient, gaining presence over business spend and making decisions with accurate numbers, as well as connecting your complete team to a common mission that drives worldwide growth.

It is just a dynamic procedure that alterations the ways corporations create and capture benefit in the marketplace. It can possibly accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive location, firms has to be constantly aware of digitalization’s influence on their BMs and the around business environment.

To explore the affect of digitalization on a firm’s BM, qualitative empirical data were accumulated from doze interviewees doing work in two different industries, automobile and marketing. Due to the fact that both industries are seen as different organization models, this kind of research design allowed for an in-depth comparison of how digitalization impacts the inspiration of the firm’s BM.

The selection interviews revealed that in the media industry, the impact of digitalization was felt many clearly in relation to value creation and worth capture aspects. This was typically due to the fact that the marketing industry locations strong focus on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.